Sunday, December 19, 2010

Finding Diaries...

...Is even harder than finding shoes in this country.

I really fail to understand the reason behind this. The only diaries available to us are boring and even more boring! Is it really too much to ask for, to have an option in funky colours/week to view or other layouts/different companies who publish diaries? Maybe it truly is!

Maybe the diary manufacturers across the world deem Indians to be non connoisseurs of the fine points of 'diary appreciation'. I start looking for a decent spread(!) in the month of December and I'm always told at every single bookshop/stationary shop, "Sorry we don't stock diaries/Sorry we have only these boring diaries...are you not the privileged one?"

Once I got a pink Collins- no longer available.
Once I got the super funky 'this Diary will Change your Life'- no longer available and never heard of ever since.
Twice I brought the Granta- we don't know if we are getting them again!

Why is it so difficult, I ask myself this question, to pamper myself with a decent Rs 500 dated day journal? But try as I might, I fail to get an answer. Come December and my husband starts scouting the shops far and wide to get his beloved wife one of her all time passions, after cookbooks of course. but all to no avail.

One year was good as well when my sister from across the oceans sent me a beautiful Monet diary...wow, my ecstasy knew no bounds. I might have to resort to that again :-(

Why, when across the world, publishers start selling diaries by the middle of the current year; is it so different for us?
Why when India is pretty good when it comes to other product designs whether they are clothes or shoes or ...even call centre hundreds, can someone not wake up and smell the money in this completely ignored and albeit small segment of stationary and therefore make some moolah out of it? Come on, there must be someone with lots of paper works floating around, looking for options to invest money into?
Maybe I will have to take matters in my own hands and ...make a date diary myself!

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